Personal Area
Sustainable quality blends
THE DEDICATION OF THE LAVAZZA FOUNDATION, SERVED IN EVERY CUP
La Reserva de ¡Tierra! is our collection of sustainable quality blends dedicated to professional baristas.
Every blend of La Reserva de ¡Tierra! range contains beans from territories and communities involved in social responsibility projects, promoted and managed by Lavazza Foundation.
La Reserva de ¡Tierra! blends are synonymous with excellence and sustainability: sourced from Rainforest Alliance Certified or organic certified farms, carefully selected and gently roasted to bring you a unique sustainable taste experience of coffee origins.
The Lavazza Foundation promotes and finances international sustainability projects in the countries where coffee is cultivated.
¡Tierra! is the name of the sustainability projects started by the company in 2002. These projects, which benefit three small communities of coffee growers in Peru, Colombia and Honduras, are now a part of a larger sustainable project managed by the Lavazza Foundation (directly or in partnership with suppliers, International Organizations, and NGOs) across 3 continents in 20 countries, involving 33 projects and over 188.000 beneficiaries.
EXCELLENCE IS IN THE DETAILS
Lavazza has always bought its coffee directly from growers and local coffee traders on the basis of specific selection criteria developed thanks to the technical support of our coffee experts.
La Reserva de ¡Tierra! beans are carefully selected and roasted through a combination of the traditional drum method and air convection. Thanks to our “gentle” roasting, we guarantee a lingering flavour and the preservation of aromas.
LA RESERVA DE ¡TIERRA! RANGE
Lavazza La Reserva de ¡Tierra! range is a complete offer in terms of taste profile and extraction systems. Aromatic, balanced and intense coffee blends are available in the Espresso, Filter and Blue Capsules, to satisfy all tastes and meet all operational needs, for a unique coffee experience every time.
TACKLE THE CLIMATE CHANGE IN BRAZIL
LAMBARI-BRAZIL
Lavazza Foundation trains a total of 1000 household members by over 35 farmer organizations to Good Agricultural Practices (GAP) adapting to climate change and enhancing organizational development.
RESTORE COFFEE PLANTATION IN COLOMBIA
META-COLOMBIA
When the FARC conflict ended, Lavazza Foundation fostered the rebirth of coffee plantations through the improvement of quality and productivity, and introduced the Rainforest Alliance Sustainable Agricultural Standard.
IMPROVE THE SUSTAINABLE WELL-BEING OF FARMERS IN NICARAGUA
JINOTEGA-NICARAGUA
A three-year cycle of training to improve the wellbeing of 25 small coffee farming communities through technical assistance visits, digital field data collection and training on sustainable agricultural practices.
SUSTAINABLE COFFEE FARMING IN MEXICO
CHIAPAS- MEXICO
Lavazza Foundation is increasing the resilience of 900 coffee producers by training them on production and post-harvest practices and how to build 60 solar dryers, and by offering management courses for cooperatives.
It also helps the coffee plantation renovation implementing new plots of coffee.
LA RESERVA DE ¡TIERRA! BLENDS ARE RAINFOREST ALLIANCE CERTIFIED
*Min. 90% to 100% certified coffee
The Rainforest Alliance seal means that farmers follow more sustainable farming practices that protect forests, improve their livelihoods, promote the human rights of farmers, and help them mitigate and adapt to the climate crisis.
LA RESERVA DE ¡TIERRA! COFFEE DEFENDERS
The community of baristas and coffee lovers aiming to support farmers and spread good coffee culture, in the name of sustainability. Discover our day-by-day commitment to produce better coffee and better products, from plantation to cup.
TRAINING TO SUPPORT QUALITY
Every day, the Lavazza Training Center holds training courses for professionals providing an in-depth understanding of the raw materials and the processes of transformation, in order to promote a culture of quality coffee.
The Lavazza Training Center has also obtained an official certification as a Premier Training Campus from the SCA — Specialty Coffee Association — the world’s most distinguished Association for the promotion of excellence in the world of coffee.
Lavazza is also the first coffee company in Italy to contain a “Q-Grader” tasting room, which is to say a special room where the qualification awarded by the SCA to green coffee tasters can be obtained.
