Jannik beyond sinner

For Lavazza, Jannik Sinner is more than a worldwide sport ambassador. This partnership combines the passion shared by Sinner and Lavazza for excellence and commitment to craft. Lavazza recognises the importance of nurturing young talent and believes in Jannik’s potential to shape the future of tennis.

After winning his first Grand Slam at the Australian Open in January 2024, Sinner has continued his winning streak by taking 1st place at the Rotterdam Open in February, and has had a great start at the Miami Open in March, where he has already beaten Australian Christopher O’Connell and will soon play against Czech player Tomas Machac for a place in the semi-final. We’re certainly staying tuned for his next movements this year.

Fans of Sinner may already know about his group of most-dedicated fans, the Carota Boys - a group of Italian friends and tennis fanatics. The Carrot Fans have travelled all over the world to watch Jannik compete, always dressed for the occasion in their bright-orange carrot costumes.

Next time you are watching Jannik Sinner compete in a match, make sure to keep an eye out in the crowd for a group of cheering carrots - you can’t miss them.

In terms of coffee? Jannik’s drink of choice is a cappuccino.

Last year, Lavazza invited Jannik into our flagship store in Shanghai for a special surprise. Inviting Jannik behind the coffee counter, we introduced him to our brand new creation: the Sinner cappuccino, with a secret ingredient - carrot - and a surprise visit from none other than the Carrot Fans.